Benefits of Seeding

When promoting a product there is always a specific target audience in mind. Products can be pitched to TV media, radio, magazines, newspapers and more. However, seeding takes on a new level of strategic brand placement. Seeding is a partnership between a product and a celebrity whereby the product is planted in front of the celebrity’s audience through mediums such as Facebook, Twitter, Instagram, and much more.

Celebrities are the perfect vehicle to generate mass media exposure for products as they are style leaders and have significant influence over their followers. Consumers are fascinated with every aspect of their favourite celebs life including what they’re doing, what they’re wearing, what they’re eating and more.However, in order for this strategy to work, the chosen celebrity must correspond with the product you are aiming to expose.

Tracking down the best endorser for your product is as simple as defining your products audience and matching this to a celebrity. Take Iron Fist Clothing for example. This label is a streetwear label that represents the energy and attitude of the rebellious years. In turn, Iron Fist aligned with The Veronica’s to promote their shoes to a punk-loving crowd with similar values who would be likely to appreciate the product. If necessary, seeding can even be achieved on a smaller scale for products bound to one city or area. Products can be aligned with local celebrities such as TV hosts/presenters, musicians, sports stars and more. Either way you are planting a seed that will eventually grow to show your hard work.

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