Why bloggers are your new besties

The facts about the blogosphere speak for themself:

• More than 80% of internet users read blogs daily

• 78% of internet users conduct product research online

• More than 70% of consumers noted that blogs affected their purchasing decisions

• 38% of bloggers will blog about products they like or dislike

• 89% of journalists conduct research via blogs

Blogs and the individuals behind them are a huge PR opportunity waiting to be utilised. Not only do they attract media attention, they open dialog for consumers to have a first contact point with your product through a trusted source. We have compiled a few points as to why bloggers should become an integral part of your communication strategy.

Blogs have influence.

Put simply, we trust blogs more than paid advertising. Blogs are earned media and because of that are often considered a more authentic and credible source of information. People trust in the opinions of someone seen as an expert in the field over what they are told by a brand or company.

Blogs have devoted niche audiences.

There is almost no better way to reach your target market than through a trusted blogger. Blogs have a following of devoted fans, interested in what they have to say. Readers are active participants, often engaging in open dialog about stories on the blog with the blogger themself and others who follow it.

Blogs create shareable content.

Whether it is a product review video that goes viral or an image tile that is shared on various social media platforms, bloggers are creating content that moves dialog from their own site to the world of social media. Audiences also engage in sharing content from a blog to their social media pages when they see it to be insightful and newsworthy.

#BangoMedia #Blogger #PR